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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Circana is an Equal Opportunity Employer. Learn more

CAREERS AT

Bring your valuable perspective to our diverse, talented team. Join us as we continue to disrupt and lead in our dynamic industry.

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As a global community of professionals, we have a passion for turning complexity into clarity and a belief that the best in each of us makes us unstoppable together.

We recognize and celebrate our collective and individual victories, both big and small. We care about each other and promote well-being, inclusion, and flexibility.

We partner with

the biggest

consumer packaged goods, general merchandise, foodservice, media, and retail companies in the world.

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Circana's Story

Market intelligence, data, and analytics are our business. Innovation is in our DNA. We leverage first-to-market technology to disrupt the status quo. That’s how we support our clients’ evolving needs and help them propel their businesses into the future.

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Inclusivity

At Circana, we are committed to being an inclusive, global organization. We tap into our global workforce’s rich, diverse talents and experiences. We value a workplace where everyone feels like they belong, and everyone has growth opportunities.

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Our Technology

Our Liquid Data™ platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles makes it easier to find new opportunities and spark growth.

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Yunginger, Rebecca

Marketing, Circana

Circana Around the World

Operating in numerous local markets allows us to directly impact a diverse range of consumers and small businesses, as well as provide tailored services to select corporate, institutional, and government clients.

View a complete list of Circana's offices here!

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Beginning Your Career?

We host engaging programs for students and graduates in more than 13 countries. Through mentorship, compelling projects, training, and networking opportunities we support students and grads as they prepare for their careers.

A history of awards, recognition, and pledges

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We can't wait to meet you

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Circana is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic under applicable law. Circana invites all qualified applicants to apply for career opportunities.

Circana is committed to providing reasonable accommodations in accordance with applicable local law. If you need an accommodation or adjustment to participate in Circana's application or hiring process, including support during interviews or onboarding, please contact Talent Acquisition at Talent.Acquisition@Circana.com and include the nature of your request and your contact information.

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